WordPress (with Elementor, Divi, WooCommerce, etc.)
Best for: Businesses needing advanced features, custom functionality, or selling fewer than 20 products.
Highly customizable — ideal for service providers, educators, bloggers, and boutique shops.
Great for memberships, bookings, directories, and custom integrations.
WooCommerce enables ecommerce for small product catalogs.
You own your website files and content — choose your own hosting, and move your site whenever you want.
Fully customizable with code — you (or a developer) can build anything from scratch to fit your needs.
SEO-friendly with access to powerful plugins.
Requires some technical setup and ongoing maintenance (hosting, security, updates).
Showit
Best for: Creatives who want a stunning design and don’t need complex functionality.
Drag-and-drop builder with total design freedom — no coding required.
Perfect for photographers, designers, coaches, or stylists showcasing portfolios.
Integrates with WordPress for blogging.
No built-in ecommerce, but can embed third-party tools like Shopify Lite or PayPal buttons.
Design-forward, but not ideal for feature-heavy or fast-scaling businesses.
Shopify
Best for: Product-based businesses with more than 20 items to sell.
Built specifically for ecommerce — robust and scalable.
Includes inventory management, shipping, taxes, and built-in payment processing.
Great for dropshipping, subscription boxes, and product-focused brands.
Advanced features like abandoned cart recovery, analytics, and multi-channel selling.
Monthly fee required, plus transaction fees (unless using Shopify Payments).
Wix
Best for: Small businesses or solo entrepreneurs who want an easy-to-manage, all-in-one solution.
Intuitive drag-and-drop editor with lots of templates.
Great for local businesses, restaurants, consultants, and personal brands.
Built-in tools for scheduling, forms, and light ecommerce.
Limited flexibility for complex customizations.
Budget-friendly and beginner-friendly.
Squarespace
Best for: Stylish service providers, artists, and small product sellers.
Beautiful, modern templates with a focus on visual storytelling.
Great for portfolios, blogs, and small shops (under 10–20 products).
Built-in ecommerce, email marketing, and appointment scheduling.
Limited third-party integrations compared to WordPress or Shopify.
All-in-one platform with hosting, security, and support included.
Kajabi
Best for: Coaches, educators, and content creators selling digital products, courses, or memberships.
All-in-one platform for online courses, landing pages, email marketing, and automation.
Great for online schools, coaching programs, digital downloads, and gated content.
No need for third-party tools — everything from sales funnels to payment gateways is built-in.
Clean, professional templates geared toward conversion.
Higher price point, but replaces multiple tools (like Teachable, Mailchimp, and ClickFunnels).
I work with all of these platforms! Let’s connect to discuss which one is right for you and your business.